Why the update?
Since 1990, DSAW has built a strong brand that carries equity throughout the entire state of Wisconsin—from philanthropic partnerships, chapters, and community organizations to the families, advocates, and people with disabilities in the communities we serve.
With the growth of our organization, new staff hires, and our programs expanding across the state, it only seemed right to update our brand image, too.
DSAW turned to Epic Creative, the marketing firm that developed the Think Ability Wisconsin brand identity, to do the same for DSAW. Epic’s recommendation was not to create a whole new logo but to stay true to the brand DSAW has developed since 1990 and to elevate the current design of our logo. The elevation of our brand identity both respects our legacy and reflects the evolution of the organization.
Epic’s goals for the logo update were as follows:
- Visually support DSAW’s core values (mission, vision, key support service)
- Ensure familiarity in typography and design based on the current, established brand
- Update the color palette in support of the ADA compliance and flexibility in visual hierarchy
- Elevate the logo in a way that ensure it’s timeless
The Process
DSAW Staff, Board Members, and Stakeholders from across the state were select to review (3) proposed logo updates presented by Epic Creative. After some minor revisions to the initial proposed logos, the final versions were voted on for approval. Epic Creative has developed a Brand Style Guide outlining messaging, logo color schemes, approved brand colors, logo rules, chapter logos, and a corporate font.